📷 Image: Wikimedia Commons / Original: Sachinghai09
Derivative work: Radomian
Sarkari Yojana
ODOP Scheme Helps Uttar Pradesh Artisans Exhibit at Trade Fairs
✍️ India Today
🗓 19 Aug 2026, 12:33 PM
👁 4
The One District One Product (ODOP) Marketing Development Assistance Scheme is providing financial support to artisans across Uttar Pradesh to participate in national and international fairs and exhibitions.
The Uttar Pradesh government, under the One District One Product (ODOP) initiative, has launched a Marketing Development Assistance Scheme aimed at boosting the market reach of local artisans. The scheme allocates funds to cover expenses such as exhibition booth fees, travel, accommodation, and promotional materials, enabling artisans to showcase their products at both domestic and overseas trade fairs.
Eligible participants are selected through district‑level committees that verify the authenticity of the crafts and the artisans' need for assistance. Once approved, beneficiaries receive a lump‑sum grant that can be utilized for the entire duration of the event, reducing the financial burden that often prevents small‑scale producers from accessing larger markets.
The programme is part of a broader effort to revive traditional crafts, increase export potential, and generate sustainable livelihoods in rural Uttar Pradesh. Early feedback from pilot districts indicates higher footfall at fairs and a rise in orders for participating artisans.
Officials say the scheme will be rolled out in all districts over the next financial year, with periodic monitoring to ensure transparent utilization of funds and measurable impact on artisans' incomes.
Eligible participants are selected through district‑level committees that verify the authenticity of the crafts and the artisans' need for assistance. Once approved, beneficiaries receive a lump‑sum grant that can be utilized for the entire duration of the event, reducing the financial burden that often prevents small‑scale producers from accessing larger markets.
The programme is part of a broader effort to revive traditional crafts, increase export potential, and generate sustainable livelihoods in rural Uttar Pradesh. Early feedback from pilot districts indicates higher footfall at fairs and a rise in orders for participating artisans.
Officials say the scheme will be rolled out in all districts over the next financial year, with periodic monitoring to ensure transparent utilization of funds and measurable impact on artisans' incomes.