Maharashtra FDA clamps down on surrogate ads, unhealthy eateries amid monsoon health risks

Maharashtra's Food and Drug Administration announced a focused drive to curb surrogate advertising that promotes prescription medicines through indirect channels. The agency also issued public advisories highlighting the risks of consuming food from eateries that fail to meet basic hygiene standards, especially as monsoon rains drive more people to seek quick meals. Health officials cautioned that the monsoon season can aggravate water‑borne diseases and respiratory infections, urging citizens to adopt preventive measures such as safe drinking water and proper ventilation. The FDA said it will intensify inspections, monitor compliance, and pursue legal action against any entity violating advertising or food‑safety regulations.