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Business
YouTube Surpasses Spotify as India's Top Music Streaming Service, JioSaavn and Gaana Lag Behind
✍️ bestmediainfo.com
🗓 27 Jul 2026, 09:33 AM
👁 6
A recent EY-IMI report reveals that YouTube has overtaken Spotify as the leading music streaming platform in India, while JioSaavn and Gaana remain behind.
An EY-IMI study released this week shows that YouTube has edged out Spotify to become the most popular music streaming service in India. The research, which surveyed user preferences across major cities, indicates a shift in listening habits towards platforms that offer free access to a vast library of tracks.
The report also highlights that JioSaavn and Gaana, two of India’s long‑standing music streaming providers, are trailing behind both YouTube and Spotify. While they continue to attract a dedicated user base, their market share has not kept pace with the rapid growth seen by the two leading platforms.
Industry analysts suggest that YouTube’s advantage stems from its integration with the broader YouTube ecosystem, allowing users to stream music videos and audio tracks without additional subscription costs. This convenience appears to resonate strongly with the Indian consumer base.
The findings underscore a broader trend in the digital entertainment sector, where free, ad‑supported services are increasingly challenging subscription‑based models. Companies in the space are likely to reassess their strategies to remain competitive in a market that is rapidly evolving.
The report also highlights that JioSaavn and Gaana, two of India’s long‑standing music streaming providers, are trailing behind both YouTube and Spotify. While they continue to attract a dedicated user base, their market share has not kept pace with the rapid growth seen by the two leading platforms.
Industry analysts suggest that YouTube’s advantage stems from its integration with the broader YouTube ecosystem, allowing users to stream music videos and audio tracks without additional subscription costs. This convenience appears to resonate strongly with the Indian consumer base.
The findings underscore a broader trend in the digital entertainment sector, where free, ad‑supported services are increasingly challenging subscription‑based models. Companies in the space are likely to reassess their strategies to remain competitive in a market that is rapidly evolving.