📷 Image: Wikimedia Commons / Andrew Lih
Business
Tanishq's Mia Brand Launches New Store in Raigarh, Chhattisgarh
✍️ Indian Retailer
🗓 15 Sep 2026, 01:02 AM
👁 5
Jewellery retailer Tanishq's sub‑brand Mia opened its first outlet in Raigarh, Chhattisgarh, expanding its presence in tier‑2 markets.
Tanishq, the flagship jewellery chain of Titan Company, has inaugurated a new Mia store in the city of Raigarh, Chhattisgarh. The outlet, located in a prominent commercial complex, marks the brand's entry into the region's growing retail landscape.
Mia, positioned as a contemporary and affordable line targeting younger consumers, aims to capture the demand for modern jewellery designs in tier‑2 cities. The Raigarh store offers a curated selection of necklaces, earrings and bangles that blend traditional motifs with current fashion trends.
Industry analysts view the opening as part of Tanishq's broader strategy to deepen its footprint beyond metropolitan hubs. By expanding into emerging markets like Raigarh, the company hopes to tap into rising disposable incomes and diversify its customer base.
The launch ceremony was attended by local officials and Tanishq representatives, who highlighted the brand's commitment to quality and customer service. The store is expected to create several jobs for the local community and contribute to the city's retail growth.
The new Mia outlet will operate from 10 a.m. to 9 p.m., offering in‑store shopping as well as online order fulfillment for the surrounding districts.
Mia, positioned as a contemporary and affordable line targeting younger consumers, aims to capture the demand for modern jewellery designs in tier‑2 cities. The Raigarh store offers a curated selection of necklaces, earrings and bangles that blend traditional motifs with current fashion trends.
Industry analysts view the opening as part of Tanishq's broader strategy to deepen its footprint beyond metropolitan hubs. By expanding into emerging markets like Raigarh, the company hopes to tap into rising disposable incomes and diversify its customer base.
The launch ceremony was attended by local officials and Tanishq representatives, who highlighted the brand's commitment to quality and customer service. The store is expected to create several jobs for the local community and contribute to the city's retail growth.
The new Mia outlet will operate from 10 a.m. to 9 p.m., offering in‑store shopping as well as online order fulfillment for the surrounding districts.