Limca Unveils Haryana‑Themed Can to Celebrate State’s Culture and Sports

Limca, a popular Indian soft‑drink brand owned by Coca‑Cola, announced the launch of a Haryana‑special edition can on X. The can showcases local art, cricket imagery, and the state’s flag. The move is part of Limca’s strategy to strengthen regional presence and celebrate local identity. The special edition includes a QR code linking to a digital campaign featuring Haryana athletes. Marketing experts say such localized packaging can boost brand affinity among state residents and attract new customers. Limca plans to roll out the can across major retail chains in Haryana and online platforms, with a limited supply.