📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Kajol Emphasises Authenticity Over Celebrity Brands
✍️ retail.economictimes.indiatimes.com
🗓 01 Oct 2026, 07:46 AM
👁 14
Actress Kajol highlighted that in today's market dominated by celebrity-endorsed brands, staying authentic remains her most important strategy.
Kajol, a veteran Bollywood actress, recently shared her views on the evolving landscape of celebrity endorsements.
She noted that while many stars partner with multiple brands, authenticity has become a key differentiator for consumers.
Kajol believes that aligning with products that reflect her personal values builds trust and long‑term loyalty.
The actress emphasized that her own brand strategy focuses on genuine connections rather than sheer visibility.
She noted that while many stars partner with multiple brands, authenticity has become a key differentiator for consumers.
Kajol believes that aligning with products that reflect her personal values builds trust and long‑term loyalty.
The actress emphasized that her own brand strategy focuses on genuine connections rather than sheer visibility.