📷 Image: Wikimedia Commons / आर्या जोशी
Entertainment
Director Santosh Davakhar outlines Oscar 2027 campaign strategy for ‘Gondhal’
✍️ The Times of India
🗓 20 Sep 2026, 06:46 PM
👁 11
Santosh Davakhar, director of the Indian film ‘Gondhal’, said the team is planning a focused Oscar 2027 campaign and emphasized the need for aggressive marketing.
Santosh Davakhar, the filmmaker behind the Marathi‑language drama ‘Gondhal’, told reporters that the production house is preparing a dedicated campaign to position the film for the 2027 Academy Awards. He highlighted that a structured marketing plan will be essential to raise the film’s profile among Academy voters and international audiences.
According to Davakhar, the campaign will involve targeted screenings, participation in key festivals, and a coordinated public‑relations push. He stressed that without a concerted effort to market the film, its chances of gaining traction at the Oscars would be limited.
The director declined to disclose specific timelines or budget details, but confirmed that the team is already engaging with consultants experienced in Oscar campaigns. ‘We need to market it,’ Davakhar said, underscoring the strategic shift from pure artistic focus to a blend of creative and promotional tactics.
‘Gondhal’, which has already garnered critical acclaim in regional circuits, aims to leverage its festival success to reach a broader, global audience through this campaign.
According to Davakhar, the campaign will involve targeted screenings, participation in key festivals, and a coordinated public‑relations push. He stressed that without a concerted effort to market the film, its chances of gaining traction at the Oscars would be limited.
The director declined to disclose specific timelines or budget details, but confirmed that the team is already engaging with consultants experienced in Oscar campaigns. ‘We need to market it,’ Davakhar said, underscoring the strategic shift from pure artistic focus to a blend of creative and promotional tactics.
‘Gondhal’, which has already garnered critical acclaim in regional circuits, aims to leverage its festival success to reach a broader, global audience through this campaign.