Bollywood's Hype‑Horror: Marketing Buzz Fails to Drive Box‑Office Sales

ET BrandEquity has reported that Bollywood’s recent trend reveals a stark lesson for the industry: a strong marketing push does not automatically translate into box‑office success. The piece points out that several high‑profile releases, despite generating significant pre‑launch buzz, have struggled to attract audiences in theatres. The takeaway for producers and marketers is clear – while hype can create awareness, it is not a reliable predictor of ticket sales.