बिज़नेस
Banks Expand Digital ‘Bank Mitra’ Service to Deliver Pensions Directly to Rural Seniors' Doorsteps
Banks are extending the Digital Bank Mitra scheme to bring pension payments and cash directly to the homes of senior citizens in rural areas, eliminating the need for them to travel to bank branches.
Banks are expanding the Digital Bank Mitra service aimed at senior citizens in rural parts of India. The initiative seeks to bring pension disbursements and cash directly to beneficiaries' doorsteps.
By delivering funds at the doorstep, the scheme reduces the physical effort and travel required from elderly customers, who often face mobility challenges. It also aligns with broader digital inclusion goals of the banking sector.
The service will be provided by bank‑appointed agents who visit homes to hand over the pension amount and any cash withdrawals requested by the senior citizen. The banks have indicated that the rollout will cover additional villages in the coming weeks.
Officials said the initiative is expected to improve financial accessibility for the ageing population and strengthen trust in formal banking channels among rural communities.
By delivering funds at the doorstep, the scheme reduces the physical effort and travel required from elderly customers, who often face mobility challenges. It also aligns with broader digital inclusion goals of the banking sector.
The service will be provided by bank‑appointed agents who visit homes to hand over the pension amount and any cash withdrawals requested by the senior citizen. The banks have indicated that the rollout will cover additional villages in the coming weeks.
Officials said the initiative is expected to improve financial accessibility for the ageing population and strengthen trust in formal banking channels among rural communities.