📷 Image: Wikimedia Commons / Cyrus Saatsaz
Entertainment
Ayesha Curry faces public backlash over new project, sparks debate in India
✍️ The Times of India
🗓 01 Nov 2026, 01:37 AM
👁 22
Ayesha Curry, wife of NBA star Stephen Curry, has drawn criticism in India after launching a new venture that many social media users have condemned.
Internationally known as the spouse of NBA champion Stephen Curry, Ayesha Curry recently introduced a new professional endeavour that quickly attracted attention on Indian social media platforms. Within hours of the announcement, a segment of netizens expressed strong disapproval, with some commenting that the venture suggested she "can't stand him," referring to her husband.
The criticism centred on perceptions that the project leveraged Stephen Curry's fame for personal gain, prompting debates about celebrity influence and authenticity. While Ayesha has not issued a formal response, her public profile continues to draw scrutiny as she expands her brand beyond the United States.
Industry observers note that such reactions are not uncommon for high‑profile spouses entering new markets, especially when the initiative appears linked to a well‑known partner. The episode underscores the challenges faced by global celebrities when navigating diverse cultural expectations.
No official statements from Stephen Curry or his representatives have been released at this stage, and the controversy remains confined to online discourse.
The situation highlights the growing sensitivity of Indian audiences to perceived commercial exploitation by foreign personalities, and it may influence how international brands approach collaborations in the Indian market.
The criticism centred on perceptions that the project leveraged Stephen Curry's fame for personal gain, prompting debates about celebrity influence and authenticity. While Ayesha has not issued a formal response, her public profile continues to draw scrutiny as she expands her brand beyond the United States.
Industry observers note that such reactions are not uncommon for high‑profile spouses entering new markets, especially when the initiative appears linked to a well‑known partner. The episode underscores the challenges faced by global celebrities when navigating diverse cultural expectations.
No official statements from Stephen Curry or his representatives have been released at this stage, and the controversy remains confined to online discourse.
The situation highlights the growing sensitivity of Indian audiences to perceived commercial exploitation by foreign personalities, and it may influence how international brands approach collaborations in the Indian market.