📷 Image: Wikimedia Commons / Drashokk
Agriculture
Assam Tea Producers Venture into Specialty Matcha and Pu’er Varieties
✍️ timesofindia.indiatimes.com
🗓 27 Sep 2026, 09:50 AM
👁 95
Assam tea growers are expanding beyond traditional orthodox tea to produce specialty varieties such as matcha and pu’er, marking their entry into the specialty tea segment.
Assam tea producers are expanding their portfolio to include specialty teas such as matcha and pu’er, moving beyond the traditional orthodox tea they are known for.
This development reflects a broader trend of regional tea growers entering the specialty tea segment to cater to evolving consumer tastes.
By venturing into these niche varieties, Assam aims to strengthen its presence in the premium tea market both within India and abroad.
This development reflects a broader trend of regional tea growers entering the specialty tea segment to cater to evolving consumer tastes.
By venturing into these niche varieties, Assam aims to strengthen its presence in the premium tea market both within India and abroad.