📷 Image: Wikimedia Commons / Nikhilb239
Entertainment
Zee TV’s Ganga Mai Ki Betiyan Team Up with Rajdhani Besan for ‘Swaad Ke Liye Kuch Bhi Karega’ Campaign
✍️ Bollywood Hungama
🗓 31 Jul 2026, 06:36 PM
👁 4
The popular Hindi drama Ganga Mai Ki Betiyan has joined forces with Rajdhani Besan to launch the 'Swaad Ke Liye Kuch Bhi Karega' campaign, promoting the brand’s range of besan products.
The long-running Zee TV serial Ganga Mai Ki Betiyan has announced a partnership with Rajdhani Besan for a new marketing initiative titled ‘Swaad Ke Liye Kuch Bhi Karega’. The collaboration aims to showcase the versatility of besan in everyday cooking and to tie the brand to the show’s loyal audience.
The campaign will feature the show’s lead characters cooking and sharing recipes that incorporate Rajdhani Besan, with the tagline highlighting the brand’s ability to add flavor to any dish.
Rajdhani Besan, a well-known name in the Indian spice and flour market, said the partnership will help promote healthier cooking options and reach a wider consumer base.
The partnership is expected to run across television, digital platforms and in-store promotions, leveraging the show’s popularity to boost sales of Rajdhani Besan products.
The campaign will feature the show’s lead characters cooking and sharing recipes that incorporate Rajdhani Besan, with the tagline highlighting the brand’s ability to add flavor to any dish.
Rajdhani Besan, a well-known name in the Indian spice and flour market, said the partnership will help promote healthier cooking options and reach a wider consumer base.
The partnership is expected to run across television, digital platforms and in-store promotions, leveraging the show’s popularity to boost sales of Rajdhani Besan products.