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Entertainment
Zee Kannada to Launch New Serial “Jagadhathri” on September 28 at 9 PM
✍️ indiantvinfo.com
🗓 27 Sep 2026, 04:37 AM
👁 9
The Kannada entertainment channel Zee Kannada will premiere the drama series “Jagadhathri” on 28 September, airing nightly at 9 PM. The launch marks the channel’s latest addition to its prime‑time lineup.
Zee Kannada, the regional arm of the Zee network, announced that its new drama series "Jagadhathri" will go live on 28 September, occupying the 9 PM slot on weekdays. The serial, produced in Kannada, is expected to target family audiences with its storyline centered around traditional values and contemporary challenges.
The channel has not disclosed detailed cast or crew information beyond the series title, but promotional material suggests a focus on strong female protagonists and cultural narratives. "Jagadhathri" will join other flagship shows on Zee Kannada, aiming to boost viewership during the competitive prime‑time window.
Industry observers note that the addition of "Jagadhathri" reflects Zee Kannada's strategy to refresh its programming slate ahead of the upcoming festive season, when television ratings traditionally surge. The series will be available both on the channel’s linear broadcast and its digital platform, Zee5, for on‑demand viewers.
The launch comes at a time when regional language content is gaining traction across India, with advertisers increasingly allocating budgets to Kannada‑language slots. Zee Kannada’s decision to slot the new serial at 9 PM underscores its confidence in the show's potential to attract a broad audience base.
The channel has not disclosed detailed cast or crew information beyond the series title, but promotional material suggests a focus on strong female protagonists and cultural narratives. "Jagadhathri" will join other flagship shows on Zee Kannada, aiming to boost viewership during the competitive prime‑time window.
Industry observers note that the addition of "Jagadhathri" reflects Zee Kannada's strategy to refresh its programming slate ahead of the upcoming festive season, when television ratings traditionally surge. The series will be available both on the channel’s linear broadcast and its digital platform, Zee5, for on‑demand viewers.
The launch comes at a time when regional language content is gaining traction across India, with advertisers increasingly allocating budgets to Kannada‑language slots. Zee Kannada’s decision to slot the new serial at 9 PM underscores its confidence in the show's potential to attract a broad audience base.