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Business
YouTube Launches Expanded Shopping Network Across India
✍️ India Business Trade
🗓 26 Sep 2026, 05:40 AM
👁 9
YouTube has rolled out an expanded shopping network in India, allowing creators and brands to sell products directly through the platform.
YouTube has announced an expansion of its shopping network in India, enabling creators and brands to list and sell products directly within videos and channel pages.
The new feature builds on the platform’s existing shopping capabilities, adding a dedicated storefront area and enhanced product discovery tools for Indian users.
YouTube said the rollout will give creators a new revenue stream while providing Indian consumers with a convenient way to purchase items without leaving the app.
Industry analysts expect the move to strengthen YouTube’s position in the rapidly growing Indian e‑commerce market, which is projected to reach billions of dollars in the coming years.
The expansion comes as other tech giants, such as Amazon and Flipkart, continue to invest heavily in video‑based shopping experiences across the country.
The new feature builds on the platform’s existing shopping capabilities, adding a dedicated storefront area and enhanced product discovery tools for Indian users.
YouTube said the rollout will give creators a new revenue stream while providing Indian consumers with a convenient way to purchase items without leaving the app.
Industry analysts expect the move to strengthen YouTube’s position in the rapidly growing Indian e‑commerce market, which is projected to reach billions of dollars in the coming years.
The expansion comes as other tech giants, such as Amazon and Flipkart, continue to invest heavily in video‑based shopping experiences across the country.