Yash's film 'Toxic' OTT rights sold to ZEE5 for Rs 235 crore

The OTT streaming rights for the much‑anticipated Kannada movie "Toxic", starring Yash, have been said to fetch Rs 235 crore in a deal with ZEE5, according to Business Upturn. The transaction highlights the intense competition among streaming platforms to secure high‑profile regional content. No further details on the agreement, such as duration or revenue sharing, were disclosed in the report. Industry observers note that the sizable sum underscores ZEE5's strategy to expand its South Indian catalogue and attract a wider subscriber base. The deal also reflects the growing commercial value of Kannada cinema in the digital arena.

The reported figure of Rs 235 crore places the "Toxic" deal among the most lucrative regional OTT acquisitions to date, signalling confidence in the film's box‑office potential and Yash's star power. While the film's release schedule remains unchanged, the streaming rights will likely be exercised after its theatrical run, following the usual windowing practice in India.

Both ZEE5 and the film's producers have not issued official statements, and the information remains based on secondary reporting. The agreement, if confirmed, will add a high‑profile title to ZEE5's growing library of South Indian movies, aiming to boost subscriber engagement ahead of the upcoming financial quarter.