Women-Led Startup Revamps Adi Apong

In a significant development, a women-led startup has taken the initiative to give a modern identity to Adi Apong, a traditional drink that has been granted a GI tag. The startup's efforts are expected to promote the drink and make it more accessible to a wider audience. Adi Apong is a traditional beverage that has been an integral part of the cultural heritage of the region. The startup's move is seen as a positive step towards preserving and promoting the traditional drink.