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Entertainment
Welcome to the Jungle secures Rs 90‑crore OTT deal after Rs 196‑crore theatrical run
✍️ Mid-Day
🗓 22 Aug 2026, 09:38 AM
👁 2
The adventure comedy ‘Welcome to the Jungle’ has signed an over‑Rs 90 crore streaming agreement following a domestic box‑office collection of Rs 196 crore.
The Hindi‑English adventure comedy ‘Welcome to the Jungle’ has concluded a streaming rights agreement valued at more than Rs 90 crore, according to Mid‑Day. The deal comes on the back of a robust theatrical performance that amassed Rs 196 crore across India.
Industry sources said the OTT contract was secured with a leading digital platform, reflecting the growing appetite for premium Indian content in the streaming market. While the exact terms were not disclosed, the figure underscores the high valuation placed on successful box‑office titles for online distribution.
Analysts note that such sizable digital deals are becoming a norm for high‑earning films, providing producers with a lucrative revenue stream beyond theatrical receipts. The ‘Welcome to the Jungle’ agreement highlights the synergy between cinema and over‑the‑top services in expanding the reach of Indian entertainment.
Industry sources said the OTT contract was secured with a leading digital platform, reflecting the growing appetite for premium Indian content in the streaming market. While the exact terms were not disclosed, the figure underscores the high valuation placed on successful box‑office titles for online distribution.
Analysts note that such sizable digital deals are becoming a norm for high‑earning films, providing producers with a lucrative revenue stream beyond theatrical receipts. The ‘Welcome to the Jungle’ agreement highlights the synergy between cinema and over‑the‑top services in expanding the reach of Indian entertainment.