WAPTV Acquires Exclusive Rights to Air Popular Indian Series ‘Rajjo’

WAPTV, a prominent Indian television broadcaster, confirmed that it will be the sole channel to telecast the widely‑watched series Rajjo, which has attracted strong viewership since its launch. The exclusive rights encompass all of WAPTV's platforms, including its satellite channels and digital streaming services, and will be implemented from the forthcoming broadcast schedule. Industry observers suggest that the acquisition bolsters WAPTV's entertainment lineup and is likely to drive higher advertising revenues, given Rajjo's established fan base. The deal underscores the growing competition among Indian broadcasters to lock in premium content in an increasingly fragmented media market.