📷 Image: Wikimedia Commons / Ministry of Social Justice and Empowerment
Business
Verka Milk Prices Hike by Rs 2 per Litre, New Rates Effective Today
✍️ Amar Ujala · Punjab
🗓 13 Nov 2026, 08:32 AM
👁 10
Punjab's Milkfed has raised the price of its Verka milk varieties by Rs 2 per litre, marking the second increase within six months. The new rates took effect this morning.
Punjab State Cooperative Milk Producers Federation Ltd (Milkfed) announced a price revision for its popular Verka milk brand. Effective from this morning, the cost of all Verka milk variants has been increased by Rs 2 per litre.
The decision comes as the second price hike for Verka milk in the past six months, reflecting rising input costs and market dynamics. Milkfed officials said the adjustment is necessary to sustain supply quality and cover higher procurement and processing expenses.
Consumers across Punjab will see the new rates at retail outlets and milk parlours. The federation has not disclosed the exact new price points for each Verka variant, but the uniform Rs 2 increase applies to all.
Milkfed reiterated its commitment to maintaining the nutritional standards of Verka milk while ensuring the financial viability of its cooperative network of dairy farmers.
The decision comes as the second price hike for Verka milk in the past six months, reflecting rising input costs and market dynamics. Milkfed officials said the adjustment is necessary to sustain supply quality and cover higher procurement and processing expenses.
Consumers across Punjab will see the new rates at retail outlets and milk parlours. The federation has not disclosed the exact new price points for each Verka variant, but the uniform Rs 2 increase applies to all.
Milkfed reiterated its commitment to maintaining the nutritional standards of Verka milk while ensuring the financial viability of its cooperative network of dairy farmers.