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Business
United Breweries rolls out Heineken Silver in Kerala, Odisha and Madhya Pradesh
✍️ Business Standard
🗓 26 Aug 2026, 02:04 AM
👁 3
United Breweries announced the launch of Heineken Silver in the Indian states of Kerala, Odisha and Madhya Pradesh, widening the premium lager’s market reach.
United Breweries Ltd. confirmed that its flagship premium lager, Heineken Silver, will now be available in the southern state of Kerala, the eastern state of Odisha and the central state of Madhya Pradesh. The rollout follows the brand’s earlier presence in select metropolitan markets and marks a strategic push into tier‑2 and tier‑3 regions.
Heineken Silver, positioned as a lighter, low‑calorie variant of the classic Heineken, targets younger consumers seeking a smoother drinking experience. The product is being introduced through the company’s extensive distribution network, leveraging existing relationships with local bottlers and retailers.
Industry observers note that the expansion could intensify competition in the premium beer segment, where domestic and international players vie for market share. United Breweries expects the move to boost sales volumes and reinforce its foothold in the fast‑growing Indian alcoholic beverage market.
Heineken Silver, positioned as a lighter, low‑calorie variant of the classic Heineken, targets younger consumers seeking a smoother drinking experience. The product is being introduced through the company’s extensive distribution network, leveraging existing relationships with local bottlers and retailers.
Industry observers note that the expansion could intensify competition in the premium beer segment, where domestic and international players vie for market share. United Breweries expects the move to boost sales volumes and reinforce its foothold in the fast‑growing Indian alcoholic beverage market.