📷 Image: Wikimedia Commons / Ministry of Power
Politics
Union Minister Ajay Bhalla Emphasizes Soft Power in Digital Strategy
✍️ E-Pao.net
🗓 09 Nov 2026, 08:01 AM
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Ajay Bhalla highlighted the importance of soft power for India's technology sector in a piece published by Free Thinker on E-Pao.net.
Union Minister Ajay Bhalla, who heads the Ministry of Electronics and Information Technology, underscored the role of soft power in shaping India's digital future. In an article titled "Ajay Bhalla soft power" published by Free Thinker on the E-Pao.net portal, the minister argued that cultural influence, innovation ecosystems and collaborative platforms enhance India's global standing in technology.
He noted that beyond hardware and software, the perception of Indian tech talent and the country's openness to international partnerships constitute a strategic asset. By leveraging soft power, Bhalla believes India can attract foreign investment, foster talent exchange and project a positive image of its digital initiatives.
The commentary aligns with the government's broader push to position India as a leading hub for technology services and startups, while also emphasizing the need for diplomatic outreach that complements economic growth.
He noted that beyond hardware and software, the perception of Indian tech talent and the country's openness to international partnerships constitute a strategic asset. By leveraging soft power, Bhalla believes India can attract foreign investment, foster talent exchange and project a positive image of its digital initiatives.
The commentary aligns with the government's broader push to position India as a leading hub for technology services and startups, while also emphasizing the need for diplomatic outreach that complements economic growth.