TRAI proposes new rules to regulate free streaming TV services

The Telecom Regulatory Authority of India (TRAI) has signalled its intention to extend regulatory oversight to free streaming television services that offer ad‑supported content over the internet. In a recent notice, the regulator indicated that it will draft guidelines aimed at ensuring such platforms comply with existing advertising and content standards.

TRAI’s proposal comes amid growing viewership of free OTT services, which have attracted advertisers seeking digital audiences. By bringing these services under its ambit, the authority aims to create a level playing field with traditional broadcast television and address concerns over unregulated advertising.

The regulator has invited feedback from industry stakeholders and is expected to release a detailed framework in the coming weeks. The move underscores the government's broader effort to modernise telecom and media regulations in line with evolving consumption patterns.

If adopted, the rules could require free streaming platforms to register with TRAI, disclose advertising inventory, and adhere to content classification norms similar to those applicable to conventional broadcasters.

The initiative reflects TRAI’s ongoing role in shaping India’s digital media landscape, balancing consumer choice with regulatory safeguards.