📷 Image: Wikimedia Commons / Githek
Entertainment
Tata Motors signs on as official sponsor of Colors' new series '24' starring Anil Kapoor
✍️ CarDekho
🗓 25 Sep 2026, 07:02 AM
👁 7
Automobile giant Tata Motors has confirmed its role as the official sponsor of Colors' upcoming series ‘24’, which features veteran actor Anil Kapoor.
Tata Motors, one of India’s leading automobile manufacturers, announced that it will serve as the official sponsor for the upcoming Colors television series titled “24”. The drama, headlined by veteran Bollywood star Anil Kapoor, is set to premiere later this year on the popular Hindi entertainment channel.
The sponsorship marks Tata Motors’ latest effort to strengthen its brand presence among television audiences. By aligning with a high‑profile show that blends action and drama, the company aims to reach a broad demographic that includes both urban and semi‑urban viewers who follow mainstream Hindi entertainment.
Industry observers note that such collaborations are part of a growing trend where automotive firms partner with media properties to showcase their latest models and technology. While specific promotional activities have not been disclosed, the partnership is expected to feature Tata Motors’ branding during the show’s broadcast and related digital campaigns.
The announcement was reported by CarDekho, a leading automotive portal, underscoring the cross‑industry interest in the deal. The series “24” is slated for a launch in the coming months, and both the channel and the sponsor anticipate strong viewership given Anil Kapoor’s star power and the show’s prime‑time slot.
Overall, the sponsorship reflects Tata Motors’ strategic push to integrate its marketing with popular culture, leveraging entertainment platforms to reinforce its image as a forward‑looking, consumer‑centric brand.
The sponsorship marks Tata Motors’ latest effort to strengthen its brand presence among television audiences. By aligning with a high‑profile show that blends action and drama, the company aims to reach a broad demographic that includes both urban and semi‑urban viewers who follow mainstream Hindi entertainment.
Industry observers note that such collaborations are part of a growing trend where automotive firms partner with media properties to showcase their latest models and technology. While specific promotional activities have not been disclosed, the partnership is expected to feature Tata Motors’ branding during the show’s broadcast and related digital campaigns.
The announcement was reported by CarDekho, a leading automotive portal, underscoring the cross‑industry interest in the deal. The series “24” is slated for a launch in the coming months, and both the channel and the sponsor anticipate strong viewership given Anil Kapoor’s star power and the show’s prime‑time slot.
Overall, the sponsorship reflects Tata Motors’ strategic push to integrate its marketing with popular culture, leveraging entertainment platforms to reinforce its image as a forward‑looking, consumer‑centric brand.