📷 Image: Wikimedia Commons / Sodabottle
Business
TASMAC Raises Liquor Prices, Stirring Controversy in Tamil Nadu
✍️ The Hindu
🗓 09 Nov 2026, 08:37 PM
👁 15
Tamil Nadu State Marketing Corporation (TASMAC) has announced a hike in liquor prices, prompting concerns among recreation clubs and star hotels. The move follows a challenge to the state's empty bottle buyback scheme.
Tamil Nadu State Marketing Corporation (TASMAC) has announced a price increase for its range of alcoholic beverages, a decision that is expected to affect consumers and hospitality operators across the state. The hike comes amid growing pressure on the state’s liquor pricing policy, which has been a subject of debate for several months.
The announcement follows a recent challenge by the Association of Recreation Clubs and several star hotels, who argue that the price rise will hurt their businesses and customers. They have also taken issue with TASMAC’s empty bottle buyback scheme, claiming it is unfair and unsustainable.
TASMAC officials stated that the price adjustment is necessary to cover rising operational costs and to maintain the quality of its products. The corporation has not yet released the exact new price list, but industry observers expect a moderate increase across most liquor categories.
The move has sparked discussions among policymakers, hospitality groups, and consumer rights organisations, all of whom are watching closely to see how the price hike will impact the state’s liquor market and the broader economy.
The announcement follows a recent challenge by the Association of Recreation Clubs and several star hotels, who argue that the price rise will hurt their businesses and customers. They have also taken issue with TASMAC’s empty bottle buyback scheme, claiming it is unfair and unsustainable.
TASMAC officials stated that the price adjustment is necessary to cover rising operational costs and to maintain the quality of its products. The corporation has not yet released the exact new price list, but industry observers expect a moderate increase across most liquor categories.
The move has sparked discussions among policymakers, hospitality groups, and consumer rights organisations, all of whom are watching closely to see how the price hike will impact the state’s liquor market and the broader economy.