Sun TV Targets Growing Micro‑Drama Segment

Sun TV, one of India's leading broadcasters, said it will explore opportunities in the micro‑drama market, a segment of short‑form scripted content that has gained traction on digital platforms. The move reflects the company's strategy to diversify its content portfolio beyond traditional long‑form television serials, targeting younger viewers who prefer bite‑size storytelling on mobile devices. Industry observers note that the micro‑drama format, typically ranging from a few minutes to half an hour, is attracting advertisers and streaming services, and Sun TV's entry could intensify competition among existing players. Sun TV has not disclosed specific timelines or investment details, but indicated that pilot projects are under development.