📷 Image: Wikimedia Commons / Joydeep
Entertainment
Sun TV Network launches Sun NXT Shorts with 150+ micro‑drama titles
✍️ The Hindu
🗓 24 Aug 2026, 03:32 AM
👁 2
Sun TV Network has entered the short‑form drama market with the launch of Sun NXT Shorts, offering more than 150 titles for mobile viewers.
Sun TV Network announced the debut of Sun NXT Shorts, a new platform dedicated to short‑form drama content. The service will initially host over 150 micro‑drama titles, each ranging from a few minutes to half an hour, aimed at the growing mobile‑first audience.
The move reflects the broadcaster's strategy to diversify its digital portfolio and capture viewers shifting away from traditional long‑form television. By focusing on bite‑size storytelling, Sun NXT Shorts seeks to compete with other Indian short‑video platforms that have gained traction in recent years.
Industry analysts note that the addition of a large library at launch gives Sun TV Network a competitive edge, especially as advertisers increasingly allocate budgets to short‑form video formats. The platform is expected to roll out across the Sun NXT app and will be accessible to existing subscribers without extra charges.
Sun TV Network has not disclosed detailed pricing or subscription changes, but the company indicated that the new titles will be refreshed regularly to keep the catalogue fresh and engaging for younger audiences.
The move reflects the broadcaster's strategy to diversify its digital portfolio and capture viewers shifting away from traditional long‑form television. By focusing on bite‑size storytelling, Sun NXT Shorts seeks to compete with other Indian short‑video platforms that have gained traction in recent years.
Industry analysts note that the addition of a large library at launch gives Sun TV Network a competitive edge, especially as advertisers increasingly allocate budgets to short‑form video formats. The platform is expected to roll out across the Sun NXT app and will be accessible to existing subscribers without extra charges.
Sun TV Network has not disclosed detailed pricing or subscription changes, but the company indicated that the new titles will be refreshed regularly to keep the catalogue fresh and engaging for younger audiences.