📷 Image: Wikimedia Commons / Mr.ちゅらさん
Entertainment
Sun TV Launches Sun NXT Shorts, Expanding into Micro‑Drama in Four South Indian Languages
✍️ Adgully.com
🗓 22 Aug 2026, 10:34 AM
👁 5
Sun TV has entered the micro‑drama segment with the launch of Sun NXT Shorts, offering short‑form series in Tamil, Telugu, Malayalam and Kannada.
Sun TV, one of the leading broadcasters in southern India, announced the rollout of Sun NXT Shorts, a new micro‑drama offering that will be streamed on its digital platform Sun NXT. The service aims to tap into the growing appetite for bite‑sized video content among mobile users.
The Shorts library will feature original stories in four regional languages – Tamil, Telugu, Malayalam and Kannada – allowing the network to reach a broader segment of its multilingual audience. Episodes are designed to be under ten minutes, catering to viewers who prefer quick, on‑the‑go entertainment.
By expanding into the short‑form vertical, Sun TV seeks to diversify its content portfolio and compete with other streaming players that have introduced similar formats. The move also aligns with the broader industry shift toward mobile‑first consumption patterns.
The launch was communicated through the company's official social media handles and the Sun NXT app, where the new category is now listed alongside the platform's existing movies and long‑form series.
Industry analysts expect the micro‑drama segment to grow rapidly in India, and Sun TV's entry could spur further investment in regional short‑form productions.
The Shorts library will feature original stories in four regional languages – Tamil, Telugu, Malayalam and Kannada – allowing the network to reach a broader segment of its multilingual audience. Episodes are designed to be under ten minutes, catering to viewers who prefer quick, on‑the‑go entertainment.
By expanding into the short‑form vertical, Sun TV seeks to diversify its content portfolio and compete with other streaming players that have introduced similar formats. The move also aligns with the broader industry shift toward mobile‑first consumption patterns.
The launch was communicated through the company's official social media handles and the Sun NXT app, where the new category is now listed alongside the platform's existing movies and long‑form series.
Industry analysts expect the micro‑drama segment to grow rapidly in India, and Sun TV's entry could spur further investment in regional short‑form productions.