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Entertainment
Sun TV launches micro‑drama platform Sun NXT Shorts
✍️ financialexpress.com
🗓 22 Aug 2026, 04:38 PM
👁 6
India’s Sun TV network has entered the short‑form drama market with the debut of Sun NXT Shorts, a new micro‑drama service on its streaming platform.
Sun TV, one of India’s leading broadcast groups, announced the rollout of Sun NXT Shorts, a dedicated micro‑drama offering on its over‑the‑top platform Sun NXT. The service is designed to deliver short‑form scripted content, typically ranging from a few minutes to half an hour, catering to viewers seeking quick entertainment on mobile devices.
The launch reflects a broader industry shift toward bite‑size video formats, driven by rising smartphone penetration and changing consumption habits among younger audiences. Sun TV aims to leverage its extensive production network to create original short‑drama series that can compete with similar offerings from digital‑native platforms.
Financial Express reported that Sun NXT Shorts will initially feature a slate of locally produced stories in multiple South Indian languages, with plans to expand to Hindi and other regional markets later in the year. The move is expected to diversify Sun TV’s revenue streams beyond traditional advertising and long‑form OTT series.
The launch reflects a broader industry shift toward bite‑size video formats, driven by rising smartphone penetration and changing consumption habits among younger audiences. Sun TV aims to leverage its extensive production network to create original short‑drama series that can compete with similar offerings from digital‑native platforms.
Financial Express reported that Sun NXT Shorts will initially feature a slate of locally produced stories in multiple South Indian languages, with plans to expand to Hindi and other regional markets later in the year. The move is expected to diversify Sun TV’s revenue streams beyond traditional advertising and long‑form OTT series.