Streaming vs Theatres: The Window War Splits Indian Cinema

The term "window war" describes the growing rivalry between streaming services and cinema halls in India, as both seek to capture audiences' attention. While more viewers are turning to on‑demand platforms for convenience, traditional theatres still maintain a presence, offering a distinct viewing experience that many audiences value. The industry is adjusting to this dual model, balancing the benefits of digital distribution with the cultural significance of the big‑screen experience.