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Business
Streaming Services Partner with Indian Retailers for Growth
✍️ Indian Retailer
🗓 23 Oct 2026, 05:05 AM
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Streaming platforms are increasingly using brand collaborations with Indian retailers to expand their reach and customer base.
Streaming platforms are looking beyond traditional marketing methods and are actively partnering with Indian retailers to tap into new customer segments. This collaboration allows them to leverage the existing customer base and distribution network of retailers, thereby increasing their visibility and accessibility. The move signifies a strategic shift in the streaming industry's approach to market expansion in India.