Spotify India’s Loud & Clear 2026: Artist Royalties Up 29%, Telugu Streams Surge 120%

Spotify released its Loud & Clear 2026 report, highlighting a robust rise in the Indian music market. The data shows that total royalty payouts to Indian creators grew by 29% year‑on‑year, driven by an expanding subscriber base and higher ad‑supported streaming volumes. Telugu-language tracks stood out, with streaming volume climbing over 120% compared with the previous year, reflecting a surge in regional listener demand. Spotify attributes the growth to curated regional playlists, targeted marketing campaigns, and the proliferation of smartphones across South India. The platform says the upward trend signals a maturing ecosystem, encouraging labels and independent artists to invest more in regional content.