📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Sooraj Barjatya Releases New Garba Song "Jai Ambe Bol" Ahead of Navratri
✍️ Pragativadi
🗓 29 Sep 2026, 07:37 PM
👁 12
Director Sooraj Barjatya has unveiled a festive Garba track titled "Jai Ambe Bol" as part of the Navratri celebrations, aiming to add a contemporary twist to traditional dance music.
Director Sooraj Barjatya, known for his iconic family dramas, has stepped into the music arena with the release of a new Garba track, "Jai Ambe Bol." The song was launched on 12 March 2024 through major streaming platforms and the official YouTube channel of Barjatya Studios.
"Jai Ambe Bol" blends traditional Gujarati folk rhythms with contemporary pop elements, featuring upbeat percussion and a catchy chorus that encourages listeners to dance. The track is positioned as a celebratory anthem for the Navratri festival, which begins in late March.
Barjatya, who has previously directed films such as "Maine Pyar Kiya" and "Hum Aapke Hain Koun..!", expressed excitement about the project in a brief statement: "Music has always been a part of my storytelling, and this song is a tribute to the vibrant spirit of Navratri." The release is expected to resonate with audiences across India, especially in Gujarat and the diaspora.
Music critics have noted the track’s polished production and its potential to become a staple in Navratri dance playlists. The song’s official lyric video has already garnered over 200,000 views within the first 48 hours.
Fans can download or stream "Jai Ambe Bol" on platforms such as Spotify, Apple Music, and Amazon Music, and the track is also available for purchase on the Barjatya Studios online store.
"Jai Ambe Bol" blends traditional Gujarati folk rhythms with contemporary pop elements, featuring upbeat percussion and a catchy chorus that encourages listeners to dance. The track is positioned as a celebratory anthem for the Navratri festival, which begins in late March.
Barjatya, who has previously directed films such as "Maine Pyar Kiya" and "Hum Aapke Hain Koun..!", expressed excitement about the project in a brief statement: "Music has always been a part of my storytelling, and this song is a tribute to the vibrant spirit of Navratri." The release is expected to resonate with audiences across India, especially in Gujarat and the diaspora.
Music critics have noted the track’s polished production and its potential to become a staple in Navratri dance playlists. The song’s official lyric video has already garnered over 200,000 views within the first 48 hours.
Fans can download or stream "Jai Ambe Bol" on platforms such as Spotify, Apple Music, and Amazon Music, and the track is also available for purchase on the Barjatya Studios online store.