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Sports
Sony Sports Network Secures Exclusive TV Rights for India-Afghanistan T20I
✍️ BusinessLine
🗓 08 Sep 2026, 02:18 PM
👁 10
Sony Sports Network has obtained exclusive television broadcast rights for the upcoming India-Afghanistan T20 International cricket match.
Sony Sports Network announced that it will be the sole television broadcaster for the India versus Afghanistan Twenty20 International (T20I) scheduled later this year. The deal gives the network exclusive rights to air the match across its channels in India.
The agreement, confirmed by BusinessLine, underscores Sony’s continued investment in cricket property following its recent acquisition of other high‑profile series. The network plans to deliver live coverage, pre‑match analysis and post‑match highlights through its sports channels and digital platforms.
Cricket fans can expect the match to be shown in high definition, with commentary in both English and Hindi, aligning with Sony’s strategy to cater to a diverse viewership. The exclusive rights also mean that rival broadcasters will not be able to air the game on free‑to‑air or pay‑TV platforms.
The India-Afghanistan fixture is part of the bilateral series arranged by the Board of Control for Cricket in India (BCCI). Sony’s acquisition is expected to boost advertising revenues and viewership numbers, given the growing popularity of T20 cricket in the subcontinent.
The agreement, confirmed by BusinessLine, underscores Sony’s continued investment in cricket property following its recent acquisition of other high‑profile series. The network plans to deliver live coverage, pre‑match analysis and post‑match highlights through its sports channels and digital platforms.
Cricket fans can expect the match to be shown in high definition, with commentary in both English and Hindi, aligning with Sony’s strategy to cater to a diverse viewership. The exclusive rights also mean that rival broadcasters will not be able to air the game on free‑to‑air or pay‑TV platforms.
The India-Afghanistan fixture is part of the bilateral series arranged by the Board of Control for Cricket in India (BCCI). Sony’s acquisition is expected to boost advertising revenues and viewership numbers, given the growing popularity of T20 cricket in the subcontinent.