Sony Announces New Strategy to Boost Linear Ad Sales

Sony has introduced a new play to strengthen linear advertising sales across its TV networks. The move comes as the industry seeks to counter the decline in traditional ad revenue amid the rise of digital platforms. Akshay Agrawal highlighted that Sony’s strategy focuses on leveraging its extensive content library and audience reach to attract advertisers. The company plans to roll out targeted campaigns and flexible pricing models to make linear slots more appealing. Industry analysts expect the initiative to help Sony regain a competitive edge in the advertising market.