Sony Announces Festive Lineup Featuring Samantha, Ajay Devgn, and Rohit Sharma

Sony Pictures India announced a new slate of films and shows for the upcoming festive season, aiming to capture the holiday audience with high-profile talent. The announcement highlighted the participation of actress Samantha Akkineni, veteran actor Ajay Devgn, and former cricketer Rohit Sharma, who will feature in various projects across the network's platforms. Sony’s strategy focuses on blending mainstream cinema with fresh storytelling to boost viewership during peak holiday periods. While specific release dates and project details are yet to be disclosed, the company has indicated that the lineup will span multiple genres and formats.