Sikkim Launches 'Teesta Matters to Me' Campaign to Protect River

In a recent announcement, the state of Sikkim unveiled a campaign titled 'Teesta Matters to Me' aimed at raising awareness about the ecological and economic significance of the Teesta River. The initiative seeks to engage local communities, policymakers and stakeholders in safeguarding the river’s health. While the campaign slogan has gained traction on social media, officials emphasize that it represents a serious commitment to addressing water security and environmental concerns in the region. The launch event, held in Gangtok, highlighted the need for collaborative efforts to preserve the river’s biodiversity and ensure sustainable use of its waters. Stakeholders are encouraged to participate in upcoming workshops and public consultations to shape future conservation strategies.