📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Sidharth Malhotra's 'Vvaan' hits Rs 57.95 crore in 5 days after ticket discounts
✍️ The Indian Express
🗓 30 Sep 2026, 09:39 AM
👁 13
The film 'Vvaan' amassed a total net collection of Rs 57.95 crore in its first five days, buoyed by discounted ticket offers.
The Bollywood drama 'Vvaan', starring Sidharth Malhotra, recorded a net box‑office collection of Rs 57.95 crore after five days of release. The figure reflects the cumulative earnings since the film opened, indicating a steady audience response.
Industry sources attribute the rise in collections to a promotional strategy that introduced discounted tickets across major multiplexes. The price cuts were aimed at attracting a broader segment of movie‑goers and appear to have succeeded in boosting footfall.
While the film’s opening day numbers were modest, the subsequent discount‑driven surge helped it cross the Rs 50 crore mark, a benchmark for commercial viability in the current market. Analysts will now watch whether the momentum sustains in the coming weeks.
The box‑office performance underscores the impact of pricing tactics on a film’s earnings trajectory, especially in a competitive release calendar.
Industry sources attribute the rise in collections to a promotional strategy that introduced discounted tickets across major multiplexes. The price cuts were aimed at attracting a broader segment of movie‑goers and appear to have succeeded in boosting footfall.
While the film’s opening day numbers were modest, the subsequent discount‑driven surge helped it cross the Rs 50 crore mark, a benchmark for commercial viability in the current market. Analysts will now watch whether the momentum sustains in the coming weeks.
The box‑office performance underscores the impact of pricing tactics on a film’s earnings trajectory, especially in a competitive release calendar.