📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Shah Rukh Khan Tops India's Celebrity Brand Rankings, Overtakes Virat Kohli
✍️ Mashable India
🗓 09 Aug 2026, 08:42 AM
👁 6
Shah Rukh Khan has been named India's most valuable celebrity brand, surpassing cricketer Virat Kohli in the latest rankings. The Bollywood icon’s brand value has seen a significant rise, reflecting his enduring popularity across the country.
Shah Rukh Khan has been recognized as the most valuable celebrity brand in India, according to a recent report. The Bollywood superstar’s brand value has eclipsed that of cricketer Virat Kohli, who had previously held the top spot. The ranking highlights Khan’s sustained influence across multiple media platforms and his strong fan base.
The assessment considered factors such as market reach, endorsement deals, and social media presence. Khan’s extensive filmography, coupled with his ventures into production and digital media, contributed to the high valuation. The report underscores the growing importance of brand equity for Indian celebrities.
Industry analysts note that the shift reflects changing consumer preferences and the expanding reach of digital content. Khan’s brand continues to attract high-profile sponsorships, reinforcing his position as a leading figure in the entertainment sector.
The assessment considered factors such as market reach, endorsement deals, and social media presence. Khan’s extensive filmography, coupled with his ventures into production and digital media, contributed to the high valuation. The report underscores the growing importance of brand equity for Indian celebrities.
Industry analysts note that the shift reflects changing consumer preferences and the expanding reach of digital content. Khan’s brand continues to attract high-profile sponsorships, reinforcing his position as a leading figure in the entertainment sector.