📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Salman Khan Backs Shraddha Kapoor’s ‘Eetha’ Amid Box‑Office Clash with ‘Maatrubhumi’
✍️ News18
🗓 13 Nov 2026, 07:33 AM
👁 11
Bollywood star Salman Khan publicly praised Shraddha Kapoor’s new film ‘Eetha’, even as it competes with the regional release ‘Maatrubhumi’ at the box office.
Salman Khan took to social media to congratulate actress Shraddha Kapoor on the release of her latest movie, “Eetha”. In a brief post, the veteran actor expressed confidence that the film would find an audience despite the crowded release calendar.
“Eetha” hit theatres this week, sharing its opening weekend with the Malayalam‑language drama “Maatrubhumi”. Both films are targeting similar family‑oriented audiences, creating a direct box‑office rivalry in several multiplexes across the country.
Industry analysts note that star endorsements can boost a film’s visibility, especially when the endorsing star is as influential as Khan. While “Maatrubhumi” enjoys strong regional backing, Khan’s public support may help “Eetha” attract additional viewers beyond its core fan base.
“Eetha” hit theatres this week, sharing its opening weekend with the Malayalam‑language drama “Maatrubhumi”. Both films are targeting similar family‑oriented audiences, creating a direct box‑office rivalry in several multiplexes across the country.
Industry analysts note that star endorsements can boost a film’s visibility, especially when the endorsing star is as influential as Khan. While “Maatrubhumi” enjoys strong regional backing, Khan’s public support may help “Eetha” attract additional viewers beyond its core fan base.