📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Salaar’s ‘KHANSAAR’ seal turned into special Rakhi designs for Raksha Bandhan
✍️ The Times of India
🗓 29 Aug 2026, 07:40 AM
👁 4
The promotional seal of Prabhas’ film ‘Salaar Part 1: Ceasefire’ is being repurposed as limited‑edition Rakhi ornaments for this year’s Raksha Bandhan celebration.
The marketing team behind Prabhas’ upcoming action drama ‘Salaar Part 1: Ceasefire’ has introduced a novel festive offering – the film’s iconic KHANSAAR seal re‑imagined as a Rakhi. The seal, which features prominently in the movie’s promotional material, has been crafted into small, wearable ornaments that siblings can exchange during the Raksha Bandhan festival.
According to the producers, the limited‑edition rakhis retain the original design’s metallic finish and are packaged with a brief note linking the symbol to the film’s theme of brotherhood and protection. Retail outlets in major cities are expected to stock the items from the weekend leading up to the festival.
The initiative aims to blend Bollywood promotion with traditional celebrations, giving fans a tangible souvenir that also serves a cultural purpose. While no official sales figures have been disclosed, early responses on social media suggest the hybrid product is generating buzz among both movie enthusiasts and families preparing for the holiday.
Industry analysts note that such cross‑promotional merchandise is increasingly common in India’s entertainment sector, where film studios leverage festive occasions to boost visibility and ancillary revenue.
The rakhis will be available until the end of the Raksha Bandhan period, after which any unsold stock will be withdrawn, making them a collector’s item for fans of the star‑studded project.
According to the producers, the limited‑edition rakhis retain the original design’s metallic finish and are packaged with a brief note linking the symbol to the film’s theme of brotherhood and protection. Retail outlets in major cities are expected to stock the items from the weekend leading up to the festival.
The initiative aims to blend Bollywood promotion with traditional celebrations, giving fans a tangible souvenir that also serves a cultural purpose. While no official sales figures have been disclosed, early responses on social media suggest the hybrid product is generating buzz among both movie enthusiasts and families preparing for the holiday.
Industry analysts note that such cross‑promotional merchandise is increasingly common in India’s entertainment sector, where film studios leverage festive occasions to boost visibility and ancillary revenue.
The rakhis will be available until the end of the Raksha Bandhan period, after which any unsold stock will be withdrawn, making them a collector’s item for fans of the star‑studded project.