Saiyami Kher on ‘Ghoomer’ flop and Bollywood’s box‑office fixation

Saiyami Kher, who rose to prominence with the film Haiwaan, recently discussed the performance of the sports drama Ghoomer. In a candid interview she noted that the film fell short of expected box‑office returns, labeling it a commercial disappointment.

She highlighted the difficulty faced by content‑driven projects in an environment where star power and immediate revenue often dictate a film's fate. According to Kher, the industry's preoccupation with opening‑week numbers can crowd out experimental storytelling.

Kher urged producers and audiences alike to look beyond short‑term earnings and give space to diverse narratives. Her remarks come as several mid‑budget films struggle to secure theatrical success, while streaming platforms continue to reshape viewing habits.