📷 Image: Wikimedia Commons / Prateek Rungta from Delhi, India
Entertainment
Rungta Steel taps SRK, Alia Bhatt and Ranbir Kapoor for TMT Bar ad campaign
✍️ Storyboard18
🗓 25 Sep 2026, 04:38 AM
👁 8
Rungta Steel has launched a new TMT bar advertising campaign featuring Bollywood stars Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor.
Rungta Steel, a leading Indian steel manufacturer, announced a fresh advertising drive for its TMT (Thermo-Mechanically Treated) bars. The campaign showcases three of Bollywood's biggest names – Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor – appearing together for the first time in a single brand endorsement.
The star‑studded promotion is aimed at reinforcing the strength and reliability of Rungta's TMT products, which are widely used in construction across the country. By leveraging the mass appeal of the three actors, the company hopes to reach both urban and rural consumers who rely on durable steel for infrastructure projects.
Industry observers note that the collaboration reflects a growing trend of Indian manufacturers turning to high‑profile celebrities to differentiate their offerings in a competitive market. The campaign will roll out across television, digital platforms and outdoor media in the coming weeks.
The star‑studded promotion is aimed at reinforcing the strength and reliability of Rungta's TMT products, which are widely used in construction across the country. By leveraging the mass appeal of the three actors, the company hopes to reach both urban and rural consumers who rely on durable steel for infrastructure projects.
Industry observers note that the collaboration reflects a growing trend of Indian manufacturers turning to high‑profile celebrities to differentiate their offerings in a competitive market. The campaign will roll out across television, digital platforms and outdoor media in the coming weeks.