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Entertainment
Ravi Teja's 'Irumudi' grosses Rs 95 lakh in 28 days as it heads to OTT
✍️ The Times of India
🗓 18 Sep 2026, 09:15 AM
👁 13
The Telugu action drama 'Irumudi' starring Ravi Teja has amassed a net collection of Rs 95 lakh after 28 days in theatres, coinciding with its upcoming OTT launch.
The Ravi Teja starrer 'Irumudi' recorded a cumulative net collection of Rs 95 lakh in its fourth week of theatrical run, according to trade reports. The film, which opened in early June, has seen a steady but modest performance, holding its earnings despite competition from newer releases.
The box‑office figure reflects the film's ability to retain audience interest over a month, even as its digital streaming debut approaches. Industry analysts note that the upcoming OTT release could boost the film's overall revenue and viewership beyond the theatrical window.
Producers have scheduled the film's streaming launch on a major over‑the‑top platform within the next few days, aiming to capture the growing online audience. The dual‑screen strategy is expected to extend the movie's lifecycle and provide additional returns for distributors and stakeholders.
The box‑office figure reflects the film's ability to retain audience interest over a month, even as its digital streaming debut approaches. Industry analysts note that the upcoming OTT release could boost the film's overall revenue and viewership beyond the theatrical window.
Producers have scheduled the film's streaming launch on a major over‑the‑top platform within the next few days, aiming to capture the growing online audience. The dual‑screen strategy is expected to extend the movie's lifecycle and provide additional returns for distributors and stakeholders.