Ramayana Film Could Challenge Bollywood’s Revenue Sharing Model, Pinkvilla Says

Pinkvilla recently published an opinion piece that asks whether the upcoming Ramayana film will finally break Bollywood’s traditional box‑office revenue‑sharing model.

The article highlights the long‑standing practice where producers, distributors and exhibitors split earnings in a way that has been criticized for favoring larger studios.

By focusing on the Ramayana project, the piece suggests the film’s scale and star power could force a reevaluation of the current system.

If the film succeeds, it may set a precedent for more equitable revenue sharing across the industry.