Producer Ritu Vaidya Turns Kusum Communications into Top Vertical Drama Studio, 250M Views

Ritu Vaidya, who previously worked in corporate boardrooms, has shifted her focus to the entertainment sector by founding Kusum Communications. The company now specialises in vertical‑format drama series designed for mobile and short‑form video platforms. Within a short span, its content has attracted more than 250 million views, positioning the studio as a prominent player in the niche market. Industry observers note that the rapid audience growth reflects a broader shift toward vertically‑oriented storytelling in India. PTI confirmed the viewership figures and highlighted Vaidya's role in steering the studio's creative and business strategy.