Preity Zinta Says Declining Theatre Audiences Make Film Production Harder

Actress and former producer Preity Zinta spoke to Bollywood Hungama about the current climate of film‑making in India. She highlighted a noticeable drop in cinema attendance, noting that fewer people are visiting theatres compared with previous years.
Zinta said that this shift in audience behaviour directly impacts the economics of movie production. With lower box‑office receipts, financiers become more cautious, and the risk of launching new projects increases.
The veteran star added that the industry must adapt to changing consumption patterns, but she cautioned that the transition is not easy for many producers who rely heavily on theatrical revenue.
Her comments reflect broader concerns within Bollywood about how streaming platforms and post‑pandemic habits are reshaping the market.
The interview underscores the challenges faced by filmmakers who now have to balance creative ambitions with tighter financial constraints.