PRCAI unveils PRana 2026 to probe trust, influence and India’s reputation

The Public Relations Council of India (PRCAI) has introduced PRana 2026, a structured study designed to map the evolving factors that shape trust and influence in the Indian context. The initiative will assess how these elements affect India’s reputation on the world stage, drawing on data from multiple sectors and stakeholder groups. PRCAI officials said the research will combine surveys, expert interviews and digital analytics to produce a comprehensive report. Findings are expected to be released later in the year, providing policymakers, businesses and media with actionable insights. The move reflects growing interest in measuring soft power and credibility as India expands its global footprint.