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Politics
PM Modi Urges Ministers to Strengthen Instagram Presence to Engage Gen‑Z
✍️ Times of India
🗓 25 Jul 2026, 07:11 AM
👁 1
Prime Minister Narendra Modi has called on all cabinet ministers to enhance their Instagram activity, aiming to connect more effectively with the Gen‑Z demographic.
Prime Minister Narendra Modi addressed the cabinet in a recent meeting, urging ministers to intensify their use of Instagram as a tool for public engagement. The Prime Minister highlighted the platform’s popularity among the Gen‑Z audience, noting that it has been a key channel for political communication since 2014.
The PM emphasized that a stronger social media presence would help convey government initiatives and policies directly to young voters. He suggested that ministers post regular updates, behind‑the‑scenes footage, and interactive content to foster transparency and trust.
Cabinet ministers are expected to review their current Instagram strategies and implement actionable steps to increase follower interaction and reach. The directive aligns with the government's broader digital outreach plan aimed at enhancing citizen participation.
Officials have indicated that the government will monitor engagement metrics to assess the impact of the initiative. The move is seen as part of a larger effort to modernize political communication in India.
The PM emphasized that a stronger social media presence would help convey government initiatives and policies directly to young voters. He suggested that ministers post regular updates, behind‑the‑scenes footage, and interactive content to foster transparency and trust.
Cabinet ministers are expected to review their current Instagram strategies and implement actionable steps to increase follower interaction and reach. The directive aligns with the government's broader digital outreach plan aimed at enhancing citizen participation.
Officials have indicated that the government will monitor engagement metrics to assess the impact of the initiative. The move is seen as part of a larger effort to modernize political communication in India.