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Entertainment
Palak Tiwari Stars as Bridesmaid in ETUDE India’s First Wedding Campaign
✍️ Bollywood Hungama
🗓 30 Oct 2026, 08:17 AM
👁 13
Actress Palak Tiwari has been chosen as the bridesmaid in ETUDE India’s inaugural wedding campaign, which spotlights the brand’s new line of foundation products.
ETUDE India has launched its first ever wedding campaign, featuring actress Palak Tiwari in the role of a bridesmaid. The campaign, aimed at celebrating Indian weddings, showcases the brand’s latest foundation range as the centerpiece of the look.
In the campaign visuals, Tiwari is seen in a traditional bridesmaid dress, holding a bouquet and standing beside a bride, highlighting the seamless blend of contemporary makeup and classic wedding attire. The focus is on the new foundation products, which are marketed as providing flawless coverage and long‑lasting wear suitable for the humid Indian climate.
The brand’s marketing team said the collaboration with Tiwari would help connect with a younger audience while reinforcing ETUDE’s position as a go‑to cosmetics brand for wedding preparations.
ETUDE India’s spokesperson added that the campaign will run across digital platforms and print media, encouraging brides and bridesmaids to try the new foundation line for their special day.
In the campaign visuals, Tiwari is seen in a traditional bridesmaid dress, holding a bouquet and standing beside a bride, highlighting the seamless blend of contemporary makeup and classic wedding attire. The focus is on the new foundation products, which are marketed as providing flawless coverage and long‑lasting wear suitable for the humid Indian climate.
The brand’s marketing team said the collaboration with Tiwari would help connect with a younger audience while reinforcing ETUDE’s position as a go‑to cosmetics brand for wedding preparations.
ETUDE India’s spokesperson added that the campaign will run across digital platforms and print media, encouraging brides and bridesmaids to try the new foundation line for their special day.