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Business
Onam Season Liquor Sales Surge to Nearly ₹971 crore, Bevco Reports
✍️ The Hindu
🗓 24 Aug 2026, 06:39 AM
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Bevco's liquor sales during the 2025 Onam period rose to ₹970.74 crore, up from ₹842.07 crore the previous year.
Bevco, one of India's leading liquor distributors, disclosed that its sales during the 2025 Onam festival season reached ₹970.74 crore. This marks a rise of roughly ₹128.67 crore compared with the ₹842.07 crore recorded in the same period last year.
The increase reflects heightened consumer demand during Onam, a major cultural celebration in Kerala that traditionally boosts hospitality and retail activity. Industry observers attribute the growth to a combination of higher disposable incomes and an expanding market for premium alcoholic beverages.
Analysts note that the upward trend could influence pricing strategies and inventory planning for retailers across the state, as distributors like Bevco adjust to the seasonal surge. The company’s performance also underscores the broader resilience of India's liquor sector amid evolving consumer preferences.
While Bevco did not provide a detailed breakdown by product category, the overall figures suggest that both traditional spirits and newer premium offerings benefited from the festive buying spree.
The data, sourced from Bevco's internal sales reports, will be closely watched by market participants as they prepare for the upcoming Onam season later this year.
The increase reflects heightened consumer demand during Onam, a major cultural celebration in Kerala that traditionally boosts hospitality and retail activity. Industry observers attribute the growth to a combination of higher disposable incomes and an expanding market for premium alcoholic beverages.
Analysts note that the upward trend could influence pricing strategies and inventory planning for retailers across the state, as distributors like Bevco adjust to the seasonal surge. The company’s performance also underscores the broader resilience of India's liquor sector amid evolving consumer preferences.
While Bevco did not provide a detailed breakdown by product category, the overall figures suggest that both traditional spirits and newer premium offerings benefited from the festive buying spree.
The data, sourced from Bevco's internal sales reports, will be closely watched by market participants as they prepare for the upcoming Onam season later this year.